All categories
10 groups, 39 categories, 292 tools. Every tool sits in one main category and is scored against the others in it.
Hosting & Domains
Hosting & domains is the group of services that put a website and a business address online: the domain name, the server that stores your site, and email on your own name. Register the domain first; the right hosting then depends on what you build and how much of the server you want to run yourself.
Hosting & Domains overview →
Websites & E-commerce
Websites & e-commerce is the group of tools that put pages and stores online without code: website builders, e-commerce platforms and landing page builders. The right one depends on whether you need a whole site, a store that sells every day, or a single page that has to convert ad traffic.
Websites & E-commerce overview →
Security & Privacy
Security & privacy software is the group of tools that protect your accounts, devices, connection and personal data: password managers, VPNs, antivirus, identity theft protection and data removal. This page explains which one to set up first and what the evidence says about each category's top pick.
Security & Privacy overview →
AI Tools
AI tools are software products that use machine-learning models to answer questions, edit writing, speak text aloud or write code. This section compares AI tools in four categories with research scores and real prices, and shows which one to start with: usually one general assistant, with a specialist added only when it hits a limit you can name.
AI Tools overview →
Productivity
Productivity software is the set of apps a business uses to plan work, keep notes, book meetings, track hours and store files. Back up your files first; the next tool depends on whether you work alone, bill by the hour or coordinate a team.
Productivity overview →
Marketing & SEO
Marketing & SEO software is the set of tools that brings an audience in and keeps it: search research, email lists, social scheduling and the bio link that turns followers into buyers. For most businesses, the first tool to buy is email marketing, because your list is the one audience you own.
Marketing & SEO overview →
Sales & Support
Sales & support software is the set of tools that sit between a business and its customers: CRMs track leads and deals, help desks answer questions, and e-signature tools get contracts signed. This page explains which one to set up first and what each category's top pick costs a small team.
Sales & Support overview →
Design & Video
Design & video software is the set of creative tools for making graphics, editing video, editing photos and licensing stock footage, photos and templates. Start with a free design tool; what comes next depends on whether you publish video, shoot your own photos or need assets you can't make.
Design & Video overview →
Business & Finance
Business & finance software is the set of services a US company uses to form itself, keep its books and pay its people. Set them up in that order: form the company first, start accounting before the first invoice and add payroll before the first paycheck.
Business & Finance overview →
Communication
Communication software is the set of tools a business uses to meet on video, take customer calls on a business number and chat as a team. Start with the meetings and chat in the suite you already pay for, then add a phone system when customers need to call you.
Communication overview →
